The #Bettertarian Campaign – Awareness Raising or Marketing Plot?



I love having friends from around the world – it’s the best way to broaden your horizons about what is happening in different countries! My friend Brooke (hi!) pointed me towards the Bettertarian campaign that was recently launched by Meat and Livestock Australia. It’s a pretty comprehensive website that argues for abolishing inflexible diet labels (such as vegetarian, fruitarian, paleo, etc.) and rather make ‘better’ choices by researching and understanding your meat.


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