A Transcontinental Farmers’ Market: Exclusive Interview with Kenneth Lander from THRIVE Farmers

One of my favorite things about writing this blog is that it enables me to have really interesting conversations with really interesting people. Case in point: when I visited Monteverde, I knew that this was where Kenneth Lander, the co-founder of one of the most interesting business models in the coffee world out there, had … Continue reading A Transcontinental Farmers’ Market: Exclusive Interview with Kenneth Lander from THRIVE Farmers

“Les 2 Vaches” Shows You Where Your Yoghurt Really Comes From

When we talk about sustainable supply chains and the need for transparency in the entire production process of a product, oftentimes it’s argued that such detailed information is impossible to provide because of the complexity of our global food system. Well, think again – a French organic yoghurt company called “Les 2 Vaches” (“The 2 Cows”) just launched a website that brings corporate transparency to the next level.

Their slogan:

“We do everything we can to trace our ingredients back to their sources. We won’t tell you that we are perfect, but we will tell you what we are doing!”

According to this analysis in Sustainable Brands, 89% of French consumers “state it is essential for them to better understand what are their products are made of, and 60 percent find that there is insufficient information.

Thus, the yoghurt company decided it was time to step up their game. On their website, you can choose the yoghurt you prefer (they all have dreamy names like “very wild blueberry” or “delicate raspberry”) and watch as you zoom in on a map that shows you all the ingredients in the product and their origin.

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In the example above, for instance, you can tell that their organic cane sugar came from a plant in Sao Paulo, Brazil, whereas the rest of their ingredients are from Europe.

Continue reading ““Les 2 Vaches” Shows You Where Your Yoghurt Really Comes From”